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In the early 2000s, a Kenyan based filmmaker and at the time founder of production company “Seven Productions”, Judy Kibinge, noticed a clear gap in the film industry and embarked on a journey to bridge it. This was the lack of financing and upskilling support for independent filmmakers like herself. In 2010, Ford Foundation’s “Just Films” initiative was launched with a large grant to Sundance in the USA. Joyce Nyairo, a Program Officer at Ford Foundation East Africa reached out with a proposition: what would it take to start a documentary film fund in Kenya? Judy took on the challenge and set out on two year long research and development journey to find out how viable the idea of a documentary film fund in East Africa would be. In groundbreaking research, over forty emerging and established filmmakers from across the country were interviewed and several key issues identified: film financing, access to award winning documentary films, and skill-building training through labs and workshops. In addition, the research detected a lack of trust between filmmakers and established that a sense of community was deeply essential to build a functional industry.



